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User Intent Taxonomy

5 Intent Types → Content Responses

Discovery

"I don't know what I don't know"

Emotional Need
Orientation, big picture view
Content Type
Overview guides, "Start here" pages

Learning

"I need to understand this properly"

Emotional Need
Clarity, confidence, depth
Content Type
Educational guides, explainers

Decision

"Which option is right for me?"

Emotional Need
Reassurance, validation
Content Type
Comparison guides, decision frameworks

Action

"I'm ready, just tell me what to do"

Emotional Need
Clear steps, no ambiguity
Content Type
Step-by-step guides, checklists

Problem-Solving

"Something's not working / I'm stuck"

Emotional Need
Quick answers, troubleshooting
Content Type
FAQs, specific problem solvers

Content Journey Stages

Moving Users Through the Journey

1
Early Stage
"Am I ready for this?"
User needs: Orientation, reassurance, big picture

Content: Overview guides, "Should you..." frameworks, reality checks

Examples: "Should you start a business?", "Sole trader vs Limited Company"
2
Mid Stage
"How do I actually do this?"
User needs: Depth, clarity, confidence-building

Content: Educational guides, step-by-steps, decision frameworks

Examples: "How to register a company", "Understanding business tax"
3
Execution
"Just tell me what to do"
User needs: Actionable steps, no ambiguity, validation

Content: Checklists, templates, quick-start guides

Examples: "First 30 days checklist", "Business banking setup"

Hub and Spoke Model

Internal Linking Architecture

Pillar Guide
"Starting a Business"
Business Structures Explained
Company Registration Process
First Month Checklist
Legal Requirements

Linking Rules We Followed:

  • Every spoke article links back to its pillar
  • Pillar pages link to 3-5 key spokes in "what to read next"
  • Bridge articles connect different topic clusters
  • Maximum 5 internal links in body content
  • Links must answer "why should I click this?"