User Intent Taxonomy

5 Intent Types → Content Responses

Discovery

"I don't know what I don't know"

Emotional Need

Orientation, big picture view

Content Type

Overview guides, "Start here" pages

Learning

"I need to understand this properly"

Emotional Need

Clarity, confidence, depth

Content Type

Educational guides, explainers

Decision

"Which option is right for me?"

Emotional Need

Reassurance, validation

Content Type

Comparison guides, decision frameworks

Action

"I'm ready, just tell me what to do"

Emotional Need

Clear steps, no ambiguity

Content Type

Step-by-step guides, checklists

Problem-Solving

"Something's not working / I'm stuck"

Emotional Need

Quick answers, troubleshooting

Content Type

FAQs, specific problem solvers

Content Journey Stages

Moving Users Through the Journey

1

Early Stage

"Am I ready for this?"

User needs: Orientation, reassurance, big picture

Content: Overview guides, "Should you..." frameworks, reality checks

Examples: "Should you start a business?", "Sole trader vs Limited Company"

2

Mid Stage

"How do I actually do this?"

User needs: Depth, clarity, confidence-building

Content: Educational guides, step-by-steps, decision frameworks

Examples: "How to register a company", "Understanding business tax"

3

Execution

"Just tell me what to do"

User needs: Actionable steps, no ambiguity, validation

Content: Checklists, templates, quick-start guides

Examples: "First 30 days checklist", "Business banking setup"

Hub and Spoke Model

Internal Linking Architecture

Pillar Guide
"Starting a Business"

Business Structures Explained

Company Registration Process

First Month Checklist

Legal Requirements

Linking Rules We Followed:

Every spoke article links back to its pillar
Pillar pages link to 3-5 key spokes in "what to read next"
Bridge articles connect different topic clusters
Maximum 5 internal links in body content
Links must answer "why should I click this?"