Interactive Template Comparison

Campaign Content Request

Original Version

Campaign Name

What do you need?

Please provide as much detail as possible

Deadline

Approvers

Additional Information

⚠️ Common Issues: This template often results in incomplete briefs, requiring 2-3 clarification rounds before production can begin.

Campaign Content Request

Standardised Version

📋 Campaign Details

Market *

Request Type *

Brand *

Category *

Campaign Name *

✏️ Creative Brief

Campaign Objective *

Target Audience *

Key Message *

Tone *

Call to Action *

⚙️ Technical Specifications

Localisation Requirements

English

German

French

Spanish

📅 Timeline & Milestones

First Draft Due *

Review Period *

Final Approval *

Final Delivery *

✅ Approval Workflow

Auto-populated based on request type and market. Stakeholders are notified at each stage.

Marketing Approver

Brand Approver

Legal Approver

Regional Lead

✓ Improved Clarity: This template reduces clarification rounds from 2.3 to 0.8 on average.

Content Request Template