📢 Feature Launch Communication Plan

Ensure everyone knows about your new feature - internally and externally

Why This Template Matters

Features often launch quietly because no one planned the communication. This template ensures your team, your customers, and your channels all know what's launching, when, and why it matters.

📝 Core Messaging Framework

👥 Audience-Specific Messaging

Different audiences care about different things. Tailor your message accordingly.

Existing Customers

Sales Team

Support Team

Success/Account Teams

🏢
Internal Communications Timeline
Week -2
Week -1
Week -1
Day 0
📣
Customer Communications Timeline
Day 0
Day 0
Day 0
Day 0
Week +1

✅ Launch Readiness Checklist