Cosima Churchill
Customer marketing leader with over a decade of experience in CRM, outbound strategy, and lifecycle engagement within global consumer brands. Proven ability to define and deliver customer-centric programmes that drive measurable growth in engagement, retention, and revenue. Known for combining analytical rigour with a product mindset to scale personalisation and automation across complex organisations. Strong cross-functional collaborator with a track record of delivering high-impact work across marketing, product, data, and technology teams.
About Me
With over a decade of experience in customer marketing leadership, I specialize in CRM strategy, lifecycle engagement, and data-driven growth within global consumer brands. My approach combines analytical rigour with a product mindset to scale personalisation and automation across complex organisations, delivering measurable results in engagement, retention, and revenue.
Core Values
Data-Driven Decisions
Every strategy should be backed by insights and measured for impact.
User-Centric Approach
Solutions that genuinely serve user needs create lasting value.
Scalable Systems
Building frameworks that grow with the business and team.
Specialties
CRM Strategy
Product Strategy
Retention Marketing
Content Frameworks
User Onboarding
Growth Analytics
Featured Work
Selected case studies showcasing my approach to marketing strategy, product development, and customer experience optimization.
Candy Crush E-commerce Integration
Integrated e-commerce and advertising features into Candy Crush at King, managing promotions that enhanced user engagement and drove revenue growth through strategic feature development.
View Case Study
Travel Tails App Development
Led product management for Travel Tails app development at General Assembly, focusing on user experience design and feature prioritisation to create an engaging travel planning platform.
View Case Study
All Season Tyres Programme Launch
Successfully launched Volvo Cars' All Season Tyres Programme across multiple markets, coordinating cross-functional teams and achieving strong market penetration.
View Case StudyRecent Blog Posts
Latest insights and resources on marketing strategy, product development, and growth frameworks.
- Framework
Customer Journey Mapping Template
A comprehensive framework for mapping customer touchpoints and identifying optimization opportunities across the entire user lifecycle.
- March 2024
- PDF Download
- Guide
Email Automation Playbook
Step-by-step guide to building high-converting email sequences that nurture leads and retain customers effectively.
- February 2024
- Read Article
- Tool
Content Strategy Calculator
Interactive spreadsheet to plan, track, and optimize your content marketing efforts with built-in ROI calculations.
- February 2024
- Excel Download
- Framework
Product Launch Readiness Checklist
Essential pre-launch framework covering marketing, operations, customer support, and measurement strategies for successful product launches.
- January 2024
- PDF Download
- Tool
Customer Retention Analytics Dashboard
Track churn rates, customer lifetime value, and retention cohorts with this comprehensive analytics template for data-driven retention strategies.
- January 2024
- Excel Download
- Guide
CRM Migration Strategy Guide
Step-by-step playbook for seamlessly migrating between CRM platforms while maintaining data integrity and team productivity.
- December 2023
- Read Article
- Framework
Marketing Attribution Model Framework
Multi-touch attribution framework to accurately measure marketing channel performance and optimize budget allocation across touchpoints.
- December 2023
- PDF Download
- Tool
User Onboarding Flow Optimizer
Interactive tool to design, test, and optimize user onboarding sequences based on user behavior patterns and conversion metrics.
- November 2023
- Excel Download
- Guide
B2B Sales Enablement Playbook
Comprehensive guide to aligning marketing and sales teams with templates, processes, and metrics for improved lead conversion.
- November 2023
- Read Article
- Framework
Customer Feedback Analysis Template
Systematic approach to collecting, categorizing, and acting on customer feedback across multiple channels and touchpoints.
- October 2023
- PDF Download
- Tool
Marketing Campaign ROI Calculator
Advanced calculator for measuring true marketing ROI including lifetime value, attribution, and long-term brand impact metrics.
- October 2023
- Excel Download
- Guide
Digital Transformation Roadmap
Strategic framework for organizations modernizing their marketing technology stack and customer experience platforms.
- September 2023
- Read Article
Get In Touch
Ready to collaborate? I'm always open to discussing new opportunities and interesting projects.
Let's Connect
hello@cosimacreates.com
/in/cosimacreates
Response Time
Usually within 24 hours