Integrated e-commerce and advertising features into Candy Crush at King, managing promotions that enhanced user engagement and drove revenue growth through strategic feature development.

Led product management for Travel Tails app development at General Assembly, focusing on user experience design and feature prioritisation to create an engaging travel planning platform.

Successfully launched Volvo Cars' All Season Tyres Programme across multiple markets, coordinating cross-functional teams and achieving strong market penetration.

Drove conversions through strategic owned media optimisation at Star Stable Entertainment, implementing personalisation tactics that significantly improved user acquisition and retention.

Mapped 100+ customer touchpoints for Volvo Cars' new service launches, creating a comprehensive framework that improved customer experience and operational efficiency.

Built a comprehensive lifecycle marketing strategy from the ground up for Electrolux, uniting 30+ markets under a global CRM framework and driving significant engagement improvements.