A marketing operations case study showing how redesigning briefing templates and internal workflows reduced rework and improved delivery predictability across global teams.

Designed and prototyped a guided product finder that replaced complex filters with conversation, helping customers choose with confidence. Owned the project end to end.

Led a customer experience project to improve how vegans discover and purchase alcohol with confidence. Conducted user research, mapped journeys, and shaped a product concept that reduced friction, built trust,...

Built an AI-assisted app for wound assessment and clinical guidance, shaping the UX and product concept with a strong focus on clarity, trust, and usability.

Built a comprehensive lifecycle marketing strategy from the ground up for a major retailer, uniting 30+ markets under a global CRM framework and driving significant engagement improvements.

Led product management for Travel Tails app development, focusing on user experience design and feature prioritisation to create an engaging travel planning platform.

Designed the loyalty experience for a popular children's game, focused on recognition, progression, and emotional reward.

Designed the full subscription lifecycle communications plan, covering acquisition support, onboarding, education, in-life engagement, renewals, and retention.

Led a content revamp for a UK digital publication, restructuring articles to improve clarity, usefulness, and organic performance for founders and small business owners.