Successfully launched Volvo Cars’ All Season Tyres Programme across multiple markets, coordinating cross-functional teams and achieving strong market penetration.
Project Overview
Led the comprehensive launch of Volvo Cars’ All Season Tyres Programme across European and North American markets. This involved coordinating multiple stakeholders, developing go-to-market strategies, and ensuring consistent messaging and service delivery across all touchpoints.
Challenges
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Complex product launch spanning 15+ markets with different regulations and customer preferences
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Need to educate customers on all-season tyre benefits versus traditional seasonal tyre changes
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Coordinating inventory, pricing, and service delivery across multiple dealership networks
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Ensuring consistent brand messaging while adapting to local market conditions
Solutions
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Developed comprehensive launch playbook with market-specific adaptations and localised messaging
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Created educational content strategy including comparison tools, seasonal guides, and customer testimonials
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Implemented phased rollout approach with pilot markets to test and refine processes before full launch
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Established cross-functional project teams with clear accountability and communication protocols