Drove conversions through strategic owned media optimisation at Star Stable Entertainment, implementing personalisation tactics that significantly improved user acquisition and retention.
Project Overview
At Star Stable Entertainment, I focused on optimising our owned media channels to drive user acquisition and retention through personalisation. This involved analysing user behaviour data, implementing targeted content strategies, and creating personalised experiences that resonated with different player segments.
Challenges
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Generic content approach not resonating with diverse global player base aged 8-18
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High user acquisition costs due to over-reliance on paid media channels
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Limited personalisation capabilities across website, email, and in-game communications
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Difficulty retaining users beyond the initial trial period due to lack of targeted engagement
Solutions
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Implemented advanced user segmentation based on gameplay behaviour, preferences, and engagement patterns
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Created personalised content journeys for different player types (casual, competitive, social, creative)
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Developed automated email sequences tailored to player progress and interests within the game
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Optimised website landing pages with dynamic content based on traffic source and user behaviour