Led product management for Travel Tails app development at General Assembly, focusing on user experience design and feature prioritisation to create an engaging travel planning platform.
Project Overview
As Product Manager for the Travel Tails app at General Assembly, I led the end-to-end development of a travel planning platform designed to help pet owners find pet-friendly accommodations and activities. The project focused on user-centred design and feature prioritisation to create an intuitive and valuable travel planning experience.
Challenges
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Limited existing solutions for pet-friendly travel planning with fragmented information sources
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Complex user needs ranging from accommodation booking to activity planning and travel logistics
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Need to balance feature richness with app simplicity for diverse user technical abilities
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Tight development timeline requiring strategic feature prioritisation and MVP definition
Solutions
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Conducted extensive user research and persona development to understand pet owner travel pain points
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Developed user story mapping and feature prioritisation framework based on user value and development complexity
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Implemented iterative design and testing approach with regular user feedback integration
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Created comprehensive product roadmap with clear MVP definition and post-launch feature pipeline