Blog & Resources
Frameworks, tools, and insights I've developed to help teams build better marketing and product strategies.
- Framework
Customer Journey Mapping Template
A comprehensive framework for mapping customer touchpoints and identifying optimisation opportunities across the entire user lifecycle.
Email Automation Playbook
Step-by-step guide to building high-converting email sequences that nurture leads and retain customers effectively.
- Tool
Prompt Starter Pack
Top 10 Strategic prompts that help you think more clearly, make better decisions, and reduce overwhelm
- Framework
Project Management Kick-off
Start projects with clarity, alignment, and momentum. This guide brings together the core tools and templates you need to move from idea to delivery without confusion or unnecessary back and forth.
- Tool
Feature Launch Communications
Features often launch quietly because no one planned the communication. This template ensures your team, your customers, and your channels all know what's launching, when, and why it matters.
- Guide
Personalisation Starter Kit
A practical framework to help teams get started with personalisation. Covers the essentials needed to move from one-size-fits-all messaging to relevant, scalable customer experiences.
- Framework
NPS Starter Kit
A practical framework to help teams turn NPS from a reporting exercise into a driver of retention, loyalty, and customer action.
- Tool
User Onboarding Flow Optimiser
Interactive tool to design, test, and optimise user onboarding sequences based on user behaviuor patterns and conversion metrics.
Product Requirements Brief
A simplified, practical product requirements document that focuses on the essentials.
- Framework
Customer Feedback Analysis Template
Systematic approach to collecting, categorizing, and acting on customer feedback across multiple channels and touchpoints.
- October 2023
- PDF Download
- Tool
Marketing Campaign ROI Calculator
Advanced calculator for measuring true marketing ROI including lifetime value, attribution, and long-term brand impact metrics.
- October 2023
- Excel Download
- Guide
Digital Transformation Roadmap
Strategic framework for organizations modernizing their marketing technology stack and customer experience platforms.
- September 2023
- Read Article