Blog & Resources
Frameworks, tools, and insights I've developed to help teams build better marketing and product strategies.
- Framework
Customer Journey Mapping Template
A comprehensive framework for mapping customer touchpoints and identifying optimization opportunities across the entire user lifecycle.
- March 2024
- PDF Download
- Guide
Email Automation Playbook
Step-by-step guide to building high-converting email sequences that nurture leads and retain customers effectively.
- February 2024
- Read Article
- Tool
Content Strategy Calculator
Interactive spreadsheet to plan, track, and optimize your content marketing efforts with built-in ROI calculations.
- February 2024
- Excel Download
- Framework
Product Launch Readiness Checklist
Essential pre-launch framework covering marketing, operations, customer support, and measurement strategies for successful product launches.
- January 2024
- PDF Download
- Tool
Customer Retention Analytics Dashboard
Track churn rates, customer lifetime value, and retention cohorts with this comprehensive analytics template for data-driven retention strategies.
- January 2024
- Excel Download
- Guide
CRM Migration Strategy Guide
Step-by-step playbook for seamlessly migrating between CRM platforms while maintaining data integrity and team productivity.
- December 2023
- Read Article
- Framework
Marketing Attribution Model Framework
Multi-touch attribution framework to accurately measure marketing channel performance and optimize budget allocation across touchpoints.
- December 2023
- PDF Download
- Tool
User Onboarding Flow Optimizer
Interactive tool to design, test, and optimize user onboarding sequences based on user behavior patterns and conversion metrics.
- November 2023
- Excel Download
- Guide
B2B Sales Enablement Playbook
Comprehensive guide to aligning marketing and sales teams with templates, processes, and metrics for improved lead conversion.
- November 2023
- Read Article
- Framework
Customer Feedback Analysis Template
Systematic approach to collecting, categorizing, and acting on customer feedback across multiple channels and touchpoints.
- October 2023
- PDF Download
- Tool
Marketing Campaign ROI Calculator
Advanced calculator for measuring true marketing ROI including lifetime value, attribution, and long-term brand impact metrics.
- October 2023
- Excel Download
- Guide
Digital Transformation Roadmap
Strategic framework for organizations modernizing their marketing technology stack and customer experience platforms.
- September 2023
- Read Article